Do Links With UTM Parameters Pass The Same Link Equity?

Do Links With UTM Parameters Pass The Same Link Equity?

If a link contains a UTM parameter, is it still considered a natural link? Adam Riemer tackles this reader question in Ask An SEO.

UTM Tracking – Step by Step Tutorial for Beginners

Want to efficiently track the traffic your site is receiving? How about using UTM Parameters? You just need to add a text string at the end of your URL that Google Analytics will pick up, allowing you to track when those URLs are clicked on. Then, the resulting data will be visible in Google Analytics, meaning you can track traffic in terms of where it came from and how it got to you.

Cool right? Let’s join Pavel in this video in which he is going to show us what UTM Parameters are, and how to set them up so we can start tracking them plus how to use a cool tool to create these UTMs.


00:00 – Introduction
00:45 – UTM Parameters
01:23 – Source and Medium
01:57 – Term
02:27 – Campaign
02:55 – Content
03:39 – Create the URL Address
05:22 – Testing the UTM Parameters
06:37 – Wrap Up and Extra Information

�� Links:

Campaign URL Builder:

��♀️��♂️We are hiring an Operations Manager: & &utm_campaign=description

�� Measure Masters Membership: & &utm_campaign=description

❓ Take Our GA4 Quiz: &utm_source=video & &utm_campaign=description

FREE Tag Manager Course: & &utm_campaign=description

FREE Analytics Course: & &utm_campaign=description

�� GTM Copy Paste – Our Chrome extension

�� Hire us: & &utm_campaign=description

�� Recommended Measure Books:

�� Gear we used to produce this video:

�� Our Live Streaming Software:


What are UTM Parameters?

In this video you will find out what UTM parameters are and how to leverage UTMs to monitor and track campaigns in Google Analytics.

UTM stands for Urchin Tracking Module, and a pieces of code added to your URLs that make it possible to track where your website traffic is coming from and how they’re finding you within Google Analytics.

Here are the links that I referenced in my video:

Campaign Tracking in Google Analytics – Using UTM Parameters (Part 1 of 2)

This is the first of a 2 part video series about campaign tracking in Google Analytics. Campaign traffic is traffic we can see in Google Analytics that has come from a link with UTM parameters appended. This first video explains how UTM work, recommends a browser extension for easy UTM management, and reviews where to see the resulting Campaign traffic data in Universal Analytics.

For the second video in the series exclusively about working with campaign reporting in GA4, please watch here:

Have questions or comments? Leave them in the comments. I’ve been learning / struggling with GA4 over the couple of years, and I’m always up for learning more…and for new video ideas.

There’s typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I’m learning (trying to learn) you can subscribe at the link below:

�� Links to ������ BLOGS: These are the *most popular* blogs on the Root and Branch site from YouTube visitors

✭ Do These 10 Steps to Install AND Configure GA4 Properly:

✭ Events in GA4 and How it Compares to UA:

✭ Google Analytics 4 vs. Universal Analytics:

✭ GA4 Problems (And What You Can Do About Them):

✭ Google Analytics 4 Link Click Tracking:

✭ GA4 FAQ (Work in progress: let me know if you have additions):

✭How to Install Google Tag Manager (GTM) on WordPress:

✭And Some SEO! How to Edit robots.txt on WordPress!

�� Links to ������ VIDEO TUTORIALS: These are *most popular* GA4 instructional videos as measured by views or watch time

�� How to Set Up GA4 in 5 Minutes With GTM:

�� How to Properly Configure Your GA4 Property:

�� 6 Key Differences Between GA4 and UA: ������������

�� The Truth About GA4 Event Parameters:

�� GA4 Hits, Events, Sessions, and Users Explained:

�� How to set up GA4 FORM SUBMISSION tracking with a thank you page: ��

�� How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager:

�� How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: ⏲

�� How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: ��

�� How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: ��

�� How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio: ������

�� Campaign Tracking in GA4 to See UTM Tagged Traffic:

�� GA4 Conversion Tracking Compared to UA:

�� Registering Custom Dimensions in GA4 Explained: –

�� How to sync Google Search Console data with GA4:

�� 3 Practical Ways to Use the Path Exploration Report:

�� How to Set Up Site Search in GA4 and UA:

�� Video review of the Source/ Medium report in GA4:

�� All about the GA4 Certification: ��

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Connect with me (Hey there!)

Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here’s more of the details if you’re interested:

This video was made with Loom. I’ve been using Loom for a couple of years now and it saves time by replacing long and complex emails, communicating when showing is easier than telling, and making YouTube videos like this. If you’re interested in using it yourself check out Note, I will receive a small commission if you upgrade to a paid plan but you don’t pay any more than you would otherwise.

Thanks for coming by!

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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light. Rest easy. Mathew 11: 28 – 30

Meeting the Real Jesus – Tim Keller:

How To Add UTM Parameters To Links And Short URLs

Working to track your marketing efforts by using UTM parameters? Here’s exactly how you can add UTM parameters (its faster than using the Google URL builder), and add them to any branded or custom short link, and share across the proper channels. SUBSCRIBE for more from Rebrandly: https://Rebrandly.Video/Subscribe

For a blog post outlining what UTM parameters are and how to best use them:

For a detailed FAQ breakdown:

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