Meet 4 Indian brands that are oiling the wheels of the FMCG sector, closing the gap between exports and imports


According to a report titled “India’s Edible Petroleum Industry – A Brief Overview”, The bill for importing edible oil from India is around Rs 70,000 crore per year.

In addition, experts believe that even as the domestic edible oil industry evolves, it will take time for India to become self-sufficient in this segment.

However, several local players are already working to close the export-import gap in the industry, helping to boost India’s Fast Consumer Goods (FMCG) market by $ 263 billion.

Some of these companies are not only the manufacturing locally edible oils, but are also exporting to different parts of the world.

SMBShistory organizes a list of four of these brands.

Shammi Agarwal’s great-grandfather ran a small grocery store called ‘pansari ki dukaan’ (grocery store) in Delhi in the 1940s. Subsequently, his grandfather, Gokul Chand Agarwal, developed the business into himself. wholesaling edible oils.

It started the journey of Pansari Group.

Later, in 1962, Shammi’s grandfather set up an oil refinery in West Bengal, which produces 180-200 tonnes of vegetable oil every day under Pansari Industries.

Between the years 1990 and 2005, the company established around seven units spread across northern India. Today, the group has become a major player in the market. It manufactures and sells sesame oil, soybean oil, refined oil, mustard oil and more in India and abroad.

The Pansari Group claims to have a market share of over 17% in the Delhi-NCR region and is present in all the northern states of India.

The brand too exports to 42 countries, including the UK, USA, Canada, Australia, Singapore, etc.

Read the full story here.

Ghanshyam Khandelwal, Managing Director and President, BL Agro

In 1976, Ghanshyam Khandelwal, a curious teenager, joined his family business BL Agro Industries which marketed different raw materials. At the time, he realized that people viewed the oil trade with suspicion. Other challenges such as lack of awareness have added to the woes of traders.

After a while, Ghanshyam felt compelled to explore the manufacturing side of the business, and launched a Bail Kohlu brand of mustard oil in 1983. The product was registered in 1986.

The existing business was transformed into a edible oil company called BL Agro Oils Pvt. Ltd. While she started out by importing oil from different parts of the country, she eventually set up her own unit in Bareilly.

Soon BL Agro expanded its portfolio and started producing and selling other edible oils such as sunflower, canola, soybean, among others. The success has given Ghanshyam the confidence to branch out into food categories like pasta, vermicelli, nuts, pistachios, raisins, honey, pickles, legumes, and more.

Started with a capital of Rs 10 lakh, BL Agro is now a well-known FMCG brand, which recorded a turnover of Rs 1,654 crore in FY20.

Read the full story here.

Gurpreet Singh, MD, Jivo Wellness

In 2010, Baba Iqbal sensed the uncertainty surrounding the functioning of schools and other NGO initiatives in Himachal Pradesh, Punjab and other rural areas of northern India, which depended heavily on charities and donations.

It was then that the idea of ​​starting a business was born that would also support their charitable activities and contribute to humanitarian initiatives such as education, health and wellness.

Baba Iqbal sensed a business opportunity in canola oil it was gaining popularity in countries like the United States and Canada, and he wanted to bring it to India as well. This is how the idea of ​​Jivo Wellness was born, headquartered in Himachal Pradesh. With the growing trend among millennials and people to embrace healthier options, canola oil seemed like a good option.

Started by Baba Iqbal Singh and his four disciples – Ravinder Pal Singh Kohli, Gurpreet Singh, Jasbir Singh and Amandeep Singh in 2010 – Well-being Jivo is a supplier of canola oil, and claims to have an 80 percent market share in the Indian canola oil market, and has a turnover of 165 crore rupees.

Read the full story here

Ashok oil and food products was started by Ramniklal Mehta in 1948 at Shivaji Park, Dadar, Mumbai, and has been a company focused on the export of seed oils of Indian origin in their natural filtered and cold pressed form.

The company began by taking care of sesame oil and coconut in the local Mumbai market delivering to wholesalers and retailers under its Ace brand.

In the early 90s, the company started exporting to the Middle East. In 2006, the company moved its entire processing and packaging plant to Bhiwandi, Thane. Once it received USFDA approval for its products, it opened doors to new markets in the UK, EU, US and Canada.

Today the company is run by Ramniklal’s son Dinesh Mehta, Karan Mehta (Dinesh’s son) and brothers Hardik and Hiren.

Karan, who joined the company over a year ago, follows with keen interest these developments in the domestic market and the emergence of a new class of Indian consumers. He wants to create a new, premium, healthy D2C brand edible oil, specifically focused on the Indian market.

Ace is also available on Amazon and Flipkart and the company’s own e-commerce store, and within a month of its launch recently recorded sales worth Rs 1 lakh without any major marketing promotions.

Read the full story here.


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Edited by Saheli Sen Gupta


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