- Thailand is the third Peruvian agri-food export market in Southeast Asia
- Promperú to move Southeast Asia sales office to Bangkok after four years in Hong Kong
LIMA, PERU – Media OutReach – September 9, 2021 – Peruvian agri-food exports to Thailand continue to grow in 2021, reaching US $ 4.2 million in May, well exceeding the US $ 3.6 million achieved in 2020.
Avocados, grapes, cranberries and asparagus were the main Peruvian food products exported to Thailand last year. The biggest boom was in cranberries, which increased in value by 747% from the previous year.
The growing importance of the Thai market in Peru’s export strategy is the reason for the relocation of PROMPERÚ’s trade office to the region. After nearly five years based in Hong Kong, Bangkok will host from 2021 the promotion office of the Peruvian organization in Southeast Asia.
The main objective of the PROMPERÚ commercial office in Bangkok will be to increase the demand for Peruvian products through new commercial agreements and promotional actions.
Over the next few months, promotions will reach major e-commerce platforms in Thailand. Peruvian avocados, cranberries, quinoa and chia are available from July and until September on the Fresh life website. In addition, leading supermarkets such as Tops, Mother Earth, Makro and Max Also offer their buyers Peruvian avocados and cranberries online in August and September.
“In Thailand, we are committed to directly promoting consumers because, according to Food Export, about 54% of Thais look for food from the West and therefore buy imported food,” explained the trade commissioner of PROMPERÚ in Southeast Asia, Erick Aponte. .
PERU IN ASIAN MARKETS
Peruvian agri-food exports to the Asian continent represent 15% of its total exports to Southeast Asia. The main markets are China (76 million), Hong Kong (117 million), South Korea (88.6 million) and Japan (55.5 million).
In Southeast Asia, the main destinations are Indonesia (11.5 million), Malaysia (6.4 million), Thailand (5.8 million), Vietnam (4 million) and Singapore (1, 4 million).
SUPER FOODS PERU
The ‘Super Foods Peru’ brand represents distinctive quality Peruvian food that comes from the country’s unique ecosystems: the coast, the jungles and the mountains. These products have unique nutritional properties; read more about ‘Super Foods Perú’ here.