SEO & Clickless Google SERPs: How to Deal with Them

SEO & Clickless Google SERPs: How to Deal with Them

Here's how you can optimize rich snippets for better user experience – even when it’s a zero-click result – so that everyone benefits.

Search Engine Optimization: How to Rank Number One on Google

Want your content to rank higher in search? Looking for a proven strategy to follow? Discover how to improve your Google search rank.

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Understanding Search Intent: How to Unlock the Secrets of the SERPs

Why is your audience making a search? What are they hoping to learn, doing, receive from the search query? If we look at intent, there’s a number of ways that we can define this from a marketing standpoint. In this video, we will walk you through a simplified process for using search engines to help you better understand intent.

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Who is SMA Marketing?

SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.

We specialize in SEO and Inbound lead generation. Levering both data and intuition, we’ve help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.

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Understanding Google SERPs – Benefits of Ranking High in Google SERPs

Google is the most popular search engine in the world, and it’s used by billions of people every day to find information. It’s also the most important source of traffic for most websites. So, when you rank high in Google SERPs (search engine results pages), that means more people are going to find your site and visit it. This can have a number of benefits, including the following.

00:05 Understanding Google SERPs: Benefits of Ranking High in Google SERPs
00:28 Ranking High in SERPs Increases Visibility
00:46 Ranking High in SERPs Improves Credibility and Trustworthiness
01:00 Ranking High in SERPs Increases Traffic
01:16 Ranking High in SERPs Contributes to Brand Awareness
01:52 Things to Keep in Mind if You Want to Rank Well on Google

The main benefit of ranking high in Google SERPs is increased visibility. When your website is at the top of the first page of Google’s search results, it shows up first when someone searches for your product or service. This means that more people will be able to find you and potentially become clients.

Another benefit is credibility and trustworthiness. When people see your website at the top of the SERP results, they’ll be more likely to believe what you’re saying about your business because it looks like an established company with lots of authority behind it.

A third benefit of ranking high in Google SERPs is increased traffic. When you rank high in SERPs, your website will get more traffic from people searching for your products or services. This means you’ll have more leads, clicks, and sales.

Fourthly, ranking high in Google SERPs greatly contributes to brand awareness. A high-ranking page can raise awareness about your brand and help it become synonymous with whatever product or service you offer. This will increase trust in your company and help people remember who you are when they need something related to what your business does, like if they’re thinking about buying something similar. It can also help boost other elements of your marketing strategy, like SEO (search engine optimization), PPC (pay per click), and social media advertising because they all rely on brand recognition and trustworthiness to succeed!

In addition to those benefits, there are also some key things you should keep in mind if you want to rank well on Google:

First, make sure that your site has unique content and isn’t just copied from another site. This can result in penalties from Google.
Secondly, make sure all links on your site point back to relevant pages on your site instead of pointing somewhere else, like other websites or pages that are completely unrelated to yours.

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How to Earn Star Ratings in Google SERPs? – Rank Math SEO

Google features star ratings in search results & they are well-known for increasing click-through rates. Fortunately, Rank Math makes it extremely easy to become eligible for star ratings with its ability to add relevant Schema Markup.

In this video tutorial, we’ll walk you through how to add Schema Markup using Rank Math to earn star ratings in Google SERPs.

If you’re new to Rank Math PRO – learn more here:

Table of Contents
0:00 – Introduction
0:46 – Schema Types That Support Ratings
1:00 – Adding Schema to a Post Type
1:15 – Adding Schema to Specific Posts
2:00 – Validating Schema Markup Documentation

Google’s Rich Results Testing Tool

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