Speakers to harness the export potential of Pakistani handicrafts

Islamabad: Webinar speakers called for harnessing and promoting the export potential of Pakistani handicrafts. The webinar on Pricing Strategies and Logistics Solutions for Exporting Handicrafts from Pakistan to China was jointly organized by the Consulate General of Pakistan in Shanghai and the Trade Development Authority of Pakistan.

Hussain Haider, Consul General of Pakistan explained on this occasion that there is a wide range of import prices for handicrafts in China depending on the unique attributes of the product and its positioning in the Chinese market. With the right strategy, handicrafts can become a huge potential product for Pakistan to export to China.

On this occasion, Anderson Wang, CEO of Zhejiang Eman Logistics International Company, presented different options for Pakistani exporters to ship their products to China. His company, which also has a warehouse in Karachi, can help Pakistani companies ship their products to various parts of China, according to a report by Gwadar Pro.

He introduced Pakistan’s permanent pavilion in Yiwu city, Zhejiang province, which is managed by his company. He added that “we encourage handicraft suppliers from Pakistan to send samples of their products for free display in the permanent Pakistan pavilion.”

Echo Li, senior partner of St. Fulin Group, said that in the Chinese market, high prices are not barriers to sales. Chinese buyers are willing to pay high prices for handicrafts that meet their tastes and requirements. She stressed the need to highlight the culture, history and unique style of craftsmanship to optimize their sales in China.

As part of the promotion of the handicraft industry, the Creative and Cultural Industries Branch of the Punjab Small Industries Corporation (PSIC) has completed the publication of several books on different regional crafts and provided training in design and capacity building for artisans. Artisans are also offered interest-free loans. Sikandar Hayat, Deputy Director, Creative and Cultural Industries, PSIC, believes that special hubs and centers can be created where artisans can be guided for linkages and sale of crafts in all potential countries.

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